The platform is rolling out a new feature that permits them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service disclosed that it presently contains over 1 billion AI videos.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a full-scale release. This shift comes amid a increase in AI content, driven by new video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from AI artwork to educational videos, and we intend to give people the ability to see more or less of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are currently over a billion videos on its app tagged as artificially created. Overall, in excess of 100 m pieces of content are uploaded to the app each day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the level of artificial media they view by using the topic control feature in the platform and picking “AI-generated content”. Further subjects that can already be controlled under the filter encompass news, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to tag “realistic” AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the platform will now apply an “AI-made” tag to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing AI-generated material. This step is aimed to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also launching a $2 million educational fund for professionals and organizations to produce learning resources about using AI responsibly. This initiative will support non-profit groups specializing in teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for hundreds of review team members in the UK. The company is planning to cut a significant number of roles in its user protection division in London, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it has to be seen by staff. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
